There are several fancy buzzwords trending in the market now a days, which helps you to sound cool and smart in the meetings. Digital Marketing is just another of those.
A simple question that comes to our mind after reading these two words is: What is it?
This guide on digital Marketing will answer all your questions and will help you to know all about it.
What is Digital Marketing?
As usual, there are several definitions of digital Marketing too available on the internet that simply confuses your mind by comparing the term with various objects like umbrella, vehicles, and many more.
But, forget it!! Here is the simple definition which you can easily remember. “Digital marketing is a form of promoting products or services with the help of electronic devices”.
The concept of marketing has been evolved drastically in the last few years, and with the continuously increasing users on the internet, almost all the organizations of today’s world reach their targeted audience via digital Marketing.
Digital Marketing in another term is also known as “E-Marketing”.
E-Marketing (Electronic Marketing) refers to a process of promoting products or services of a brand using the internet.
E-Marketing is also done through e-mails and wireless media.
First Digital Marketer in History
The term digital Marketing became popular in the early 2000’s, but actually the concept of digital Marketing is about 100 years older, to be precise.
The first digital marketer in history was “Guglielmo Marconi”.
Yes, Marconi! He was the one who invented the Radio.
He demonstrated a public transmission of wireless signals, which later on were used by the creators to sell their stuff. In this way digital Marketing started.
I know you are surprised and thinking that how digital Marketing took place without internet.
That’s because digital Marketing is not only about internet. It is a very vast phenomenon which has not much do with the internet.
Why Digital Marketing Matters?
With the continuously changing trends in promoting or marketing a brand in the market, there are various things that are changed too in the ways of reaching the targeted audience by a company.
Here’s where the digital Marketing matters.
Do you remember billboards? I am sure you do. But how often do you see them now? Very rarely!! That’s all because of the evolution of digital Marketing.
Every company of today’s world want to remain at the top of competition and thus they utilize variouselectronic devices to do so.
If you are also looking for entering into a digital world with your business, then you must know about how digital Marketing actually works. Digital Marketing is ideally based on 2 major pillars, i.e. Online Marketing and Offline Marketing.
Online Marketing: – Although even today internet is not the only place for marketers to gather success, but still no marketer would opt to miss out the opportunities of the web.
Thus, online marketing plays a vital role in digital Marketing. There are 7 major categories of online marketing. They are:
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Content Marketing
- Social Media Marketing (SMM)
- Search Engine Marketing (SEM)
- Email Marketing
- Affiliate Marketing
Offline Marketing: – This type of digital Marketing is done without using internet, but entirely with the help of electronic devices.
There are 4 major categories of digital offline Marketing along with their respective sub-categories. They are:
- Enhanced Offline Marketing
- Electronic Billboards
- Digital Product Samples
- Digital Product Demos
- Television Marketing
- Super Bowl Commercials
- Television Advertisements
- Phone Marketing
- QR Codes
- Cold Calling
- Loyalty Programs and Giveaways
- Text Message Marketing
The mostly used category digital offline marketing is Enhanced Offline Marketing. I will tell you why. That’s because, there are several enhanced electronic devices used for the marketing of products and services offline.
Let’s take an example to understanding this better.
Do you know the difference between a normal billboard and a billboard placed in the Times Square of a New York City?
The only difference is “LED (Light Emitting Diodes)”.
All the billboards in Times Square are electronic billboards and are thus a perfect example of enhanced offline marketing.
I hope you have now understood that digital Marketing is far more than justadvertisements on Facebook and other social media channels.