As I have explained you above the different categories of Digital Marketing, its time now to understand the major Digital Marketing tactics (Digital Online Marketing, to be precise) and their different channels.
Here is the swift rundown of some major online digital Marketing examples, tactics and their respective channels that are involved.
1.) Search Engine Optimization (SEO): –Search Engine Optimization (SEO) is the process of optimizing content of your website so as to make it appear in the top results of a search engine (most probably Google in 90% of the case).
Search Engine Optimization plays an imperative role in increasing the amount of organic traffic for your website.
SEO in no longer optional as it has become a significant need of every website.
Here is a complete SEO Checklist for the owners of website that would help you to build on going forward. This SEO checklist is based on the three major aspects of Search Engine Optimization. Check it now!!
SEO provides benefits to different channels. They are:
2.) Social Media Marketing (SMM): –The content that you develop for your website needs to be effectively advertised, and thus this practice aids you to do the same.
The practice of Social Media Marketing (SSM) utilizes different social media channels to drive traffic and enhance brand awareness of your business among the targeted audience.
The channels used for Social Media Marketing are:
3.) Affiliate Marketing: – In this tactic of online digital Marketing, you promote someone else’s services and products through your website and in return receives commission from the brand.
The channels that are involved in Affiliate marketing are:
- Hosting video advertisements on You Tube
- Posting ads through your accounts on social media
4.) Content Marketing: – Content is the most important factor that enables a user to stay on your website for long time and explore it.
The term Content Marketing depicts the marketing of content assets of a website, so as to create brand awareness, lead generation, and increase traffic on your website.
Similar to the other tactics of digital Marketing, content marketing also includes various channels such as:
- Online brochures
5.) Pay-Per-Click Advertising (PPC): – It is a traffic driving method in which your website pays a publisher every time your ad is clicked.
Google AdWords is one of the most common types of PPC as it enables you to place your links on the top slots of Google’s search engine by paying them at a price per click of the links.
The channels on which PPC advertising can be used are:
- LinkedIn for sponsored messages
- Twitter for promotional tweets
- Facebook for paid ads
6.) Online PR: – Online PR is the practice in which content-based websites and digital publications are used to secure earned online coverage.
Your PR efforts can be maximized by including channels such as:
- Engaging company’s online reviews
- Engaging comments on blog or personal website
7.) Email Marketing: – One of the mostly used tactics of digital Marketing by the company owners is Email Marketing.
Email Marketing plays a vital role in enhancing communication between organizations and audiences. Email is often used to generate traffic on your website, as well as to promote discounts, events and content.
Different types of emails you can send in your campaign of email marketing includes:
- Follow-up emails
- Event promotional emails
- Blog subscription newsletters