Instagram quickly grew as the platform for content marketing and business. It is an audience-building tool for individuals and brands. It is one of the most popular social networking sites with over 200 million active users.
Some ways to increase free Instagram followers include using hashtags that are known to increase followers like #FF(Follow Friday), #L4L (Like for like), #tagforlikes, #instafollow and #followback.
Search and follow people who are using popular hashtags like #followme and #likeforlike as these users will follow back easily.
Using popular hashtags like #instagood, #love, #photooftheday or #tbt help the photo to appear on searches. One should also post photos at 2.00 AM or 5.00 PM which is the most effective time as per research.
The brand should like as many as they can random pictures of people in their target audience. As per the study which was done by Digital Marketing Expert Neil Patel, he found that for every 100 likes he did on random pictures, he received 6.1 more followers.
According to Track Maven’s Fortune 500 Instagram Report, using the Mayfair filter on images will likely increase followers as it’s the single most effective filter for marketers.
Another way to increase Instagram followers is to hold a contest on Instagram. One can post an image on Instagram that asks people to like it and comment or tag other on it in order to win the contest or to enter into it. There are many other ways through which contest on Instagram can be held.
The brand or individual can promote their Instagram account on their other social media accounts. Linking and commenting on other people photos is the easiest way to gain Instagram followers. One can also use auto like Instagram to gain more likes.
The brand or individual posting on Instagram should know well that posting useless images of food or other stuff decreases followers. Only the best images should be published to leave a good account impression.